VIRGINIA ASSOCIATION OF SCHOOL SUPERINTENDENTS

Media Relations Workshop

for Superintendents and Staff Members

“What to Do When You’re the 6 o’clock News”


Barbara Hunter, VASS Communicators on Call Consultant

May 5, 2019
2:00 PM - 5:00 PM
Roanoke Ballroom F-G

In public schools, it's not if a crisis will occur, it's when. Are you ready to stand in front of the media and deliver the right message on behalf of your school division? Preparation is key for any interview, whether it is over the phone with one reporter or at a live news conference with many reporters. In this lively, interactive session, you’ll learn how to define your messages, bridge from the reporter's questions to your key points, and deliver those messages with confidence. You will also come to understand the news cycles of a crisis and practice interview techniques to hone your skills, so you will be fully prepared the next time a reporter calls. 

Registration Details

The registration deadline is Friday, April 26

In the registration form (below), required fields are indicated with a red asterisk.  Mistakes made in completing the form will be highlighted in red.

Once you have submitted the registration, the person or people whom you have designated to receive a confirmation email should see that email (with registration information included) within 24 hours.
 
Notice of cancellation must be sent by email to Liza Scallet, the VASS Administrative Assistant, by 5:00 p.m. on Friday, April 26.
 

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Virginia Association of School Superintendents
P.O. Box 68, Batesville, VA 22924 | (804) 562-4430 | Copyright © 2019